Company Name: Trendwise
Announcement Date: 01/03/2016
Announcement Category: Other
Announcement Content:
Australia’s leading edge visitor analytics technology, iinsights™, has rebranded to Trendwise™. The new name reflects the company’s mission to develop world-class technologies that make data driven decision making easy and accessible to everyone.
In 2009, Clinton House’s love for connecting technology to help small businesses grow, led him to launch Inhouse Group. Over the past 7 years, Clinton and his team have created innovative technology products for businesses, local governments and enterprises to engage with customers and analyse consumer behaviour.
As the award winning iinsights product evolved, the team began working with major events such as the Perth Royal Show, Fringe Festival and the Mandurah Crab Fest.
Local Governments began using the location analytics technology to research development potential and major companies deployed iinsights to understand their visitor trends. Enquiries began streaming in from small to large enterprises who saw the value in understanding visitor trends around their business.
This rapid evolution has seen the company rebrand their flagship platform as Trendwise™, reflecting the fundamental idea that what can be measured can be improved. This deeper understanding of visitor trends gives managers the wisdom to make informed decisions to make their business flourish.
“The Trendwise™ rebrand reflects our vibrant and approachable team culture, focussed on providing best-in-class technology which is easy for anyone to use,” said Clinton.
“We wanted to create a new look which really shows off our intuitive and trusted service.”
The Trendwise™ team’s dedication to creating world-class technology laid the groundwork for the meaning behind the rebrand. An owl was the clear logo choice, symbolising highly perceptive vision and providing valuable wisdom into how visitors behave across multiple locations.
“The owl is the perfect symbol for what we give business owners – oversight of visitor trends, insights into their customers’ needs and most importantly, wisdom for making intelligent decisions.”
The customisable Trendwise™ dashboard presents business owners with data in a format that is relevant and easy to read. The dashboard features simple reporting graphs and visualisations, or ‘tiles’ which shows complete visitor trend data on one screen.
Location analytics data is also being made available by Trendwise™ for corporate and enterprise clients for researching visitor behaviour at a macro city or country-wide level.
For more information about Inhouse Group’s Trendwise™, visit www.Trendwise.co
Media enquiries, contact Ajay Jones on [email protected]
Announcement URL: http://trendwise.co/award-winning-visitor-analytics-iinsights-rebrand-to-trendwise/
About Trendwise:
Trendwise brings internet-style visitor analytics to the physical world.
Trendwise allows business owners to optimise customer engagement, conversion and loyalty by understanding exactly when, where and how visitors interact with their physical locations.
Go to Company Profile for: Trendwise
Announcement Contact: [email protected]
